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5 things to watch out for when registering a domain name
In
real life, the success of a store depends greatly on its location.
The right location with good accessibility, foot traffic and
visibility can mean instant success for a buisness. In the online
world, it's the domain name that matters. It could be argued that
many of the most popular destinations online such as Yahoo.com and
Google.com got their head start thanks to easy to remember- and
type- domain names.
Selecting a domain name for your
site should be an extremely well researched process. Here are some
things to look out for:
- Try and choose a domain name
that reflects your brand or the product you're selling in some
form. Remember, your domain represents your entire identity
online.
- Check for potential trademark
conflicts and violations before registering a domain name. Go
to Google.com for example,
and do a search on the desired name. See if any trademark
surrounds that name. Sometimes your company name may be used
by someone else online who happened to also have trademarked
it.
- Do not limit yourself to only
.com names. While .com remains the most popular and
"intuitive" suffix for domains, a great domain name
ending in another suffix may pay off far better than an
average .com name.
- When registering a domain
name, always input accurate contact information. Failure to
enter a reachable email address, for example, may result in
the loss of your domain name in cases when your attention is
required, such as domain renewal. Furthermore, by law, a
domain owner is required to truthfully enter his personal
information.
- Every domain has an expiration
date. It is up to you to either register a domain for an
extended period of time (ie: 5 years), or manually renew each
year.
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